Tu Mai - New Zealand's leading indigenous lifestyle magazine.

We started working with Tumai Magazine to design and layout New Zealands only monthly indegounus lifestyle magazine. Tu Mai Magazine, is a 40 + page glossly that is topical, modern, stylish and culturally enriched.

Since this time we've been working closely with TU MAI to re-design and develop their brand, corporate identity and marketing material. Their current brand wasn't to bad but with competition high, it was a good time to re-develop their brand identity to reflect this premium product. The objective was to take the current brand and bring it up to speed while retaining the original look and feel for current readers and their loyalty to the brand.

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Client Testimonial

"Just wanted to say reaching our 100th edition milestone, was full credit to a great team of people including none other than yourselves.

Also, our recent National Business Review ranking for third in the list of top ten ‘most exciting’  Maori companies in the country was definitely the result of some very smart magazine design work by the EVOKE team, given NBR’s description as 'a magazine that is unapologetically upmarket, glossy with a strong indigenous perspective'

And congratulations for EVOKE's expansion in personnel and your very upmarket blue room studio in Hamilton’s CBD!"

Ata Te Kanawa (TU MAI Managing Director & Editor)